INSTIG8.

Chart 1, 6 October 2026PreviousNextAll charts

Reach the buyers who just raised their hand

For whoever builds it.

Everything below is for the person who will set this up: the case, the chart, the tools and the steps.

Ready now. 6 October 2026
Build order
Signals, QualifyNothing sends until you have read a week of their reasons.
Time to first result
UnknownNot measured yet
What you need from the owner
The rulesWho counts as a real buyer, what stops a contact, what may send and when, what you measure.
Monthly cost
About $190About $190 a month in tools
What breaks first
SignalsCollecting people from posts depends on scraping, which sites rate-limit and change without notice.
Folders
9revops/ in the middle, eight around it

1Build it

One prompt. Paste it into your AI and it draws your business on this chart and makes the nine folders the system runs from, with your rules written in. About 15 minutes. Nothing sends to anyone.

What to do

  1. 1Hit the button. It copies the instructions.
  2. 2Open Claude Code in the folder where this system should live. Paste, and send.
  3. 3Answer its questions, one at a time. When it shows your chart, say go and it builds the first square.

Written from this chart's research. Nothing to edit.

Pro adds the finished folders for this chart in Claude Code: every step, every prompt, an example setup. See the plans.

2The nine folders

Every square on the chart is a real folder. The eight around the middle are workspaces: each one does one kind of work, with its stages, its context, its automations and the tools it connects to. The middle, RevOps, is where the thinking happens. It holds the rules every workspace reads and keeps them in step, but it never runs anything itself. Build these nine folders and you have the system for outreach, one area of your business.

revops/

The thought partner for revenue. The thinking, the research, the back-and-forth and the decisions happen here. It holds the rules every workspace reads, and when a rule changes it tells each workspace. It never sends, collects or builds.

You can see what this folder is for. What's inside comes with Pro: the instructions your AI (such as Claude or ChatGPT) reads before it works here, the steps the work moves through in order, anything set to run on its own and how to stop it, and the software it connects to.

3What it runs on

Tools are shown by what each one does. INSTIG8's own stack, by name, comes with Pro: one way to build it, not the only one.

AI coding workspace serves 2 of 9Where the thinking happens (sessions that sort, research, draft and check), and where the automations are built
Research notebook serves 1 of 9Keeps the research sources RevOps reads, in one place
Version history serves 1 of 9Keeps every version of every automation, so any change can be undone
Workflow automation serves 6 of 9Runs each step on its schedule and hands work to the next
Web scraper serves 1 of 9Reads public LinkedIn pages: the people who commented on a post, or one person's or company's profile
Database serves 6 of 9Holds the lists, and the screen where a person approves
Email finder serves 1 of 9Finds a work email and the company's size, industry and seniority
AI model serves 2 of 9Checks whether each person is a buyer, and writes the first message
Data warehouse serves 2 of 9Remembers every company and every answer, so nothing is paid for twice
Email checker serves 1 of 9Checks that an email address is real before anything is sent
Sending platform serves 2 of 9Sends approved messages and records replies
Mailbox warm-up serves 1 of 9Sets up the sending mailboxes and warms them before they send

What it costs to run

4Build order

Start here
Switch on Signals and Qualify first. Nothing sends until you have read a week of their reasons.
Then
Set up the eight workspaces around those rules, one at a time.

Open the folders

5What it costs

An estimate from public prices, for reaching about 1,000 people a month: about $56 to find people who raised their hand, $49 for work emails and checking them, $14 for AI to write each first message (about 1.4 cents each), and $68 to send (the sending tool plus three mailboxes). About $190 a month in tools, or about $250 with one data platform in place of the first two. On top: the domains you send from, and the weekly time of the person who owns it.

Itemize it each month: collecting, contact data, writing, sending. The estimate under What it takes shows the parts.

See the sources

6The five rules

Where the work lives

Every decision lands in one place your team can open: who was found, why each person passed or stopped, who approved each message, and every reply, on the buyer's own record. The rules it works from are written down, with the date and reason for every change. Nothing lives only in one person's chat window, so it keeps running when someone leaves.

Nine folders handle outreach. A whole business needs them to work together.

Your AI does better work when it reads the right instructions before it acts. These are real folders on a computer. Each holds plain text files of instructions for one kind of work, which your AI reads before it starts.

These nine handle outreach. A business has many areas: sales, delivery, finance, content, the owner's own week. Each needs its own folders, and they have to work together. When they don't, your AI reads the wrong instructions, two folders say different things about the same fact, and every new conversation with your AI starts from zero.

Five rules keep them working together:

  • One file read first. A single file tells your AI which folder handles which kind of request.
  • One home for each fact. A rule lives in one folder. Every other folder reads it there, and only that folder changes it.
  • Hand work over, don't reach in. Work meant for another folder is dropped into a folder inside it called inbox, and the work is done there, by that folder's rules.
  • Write down where things stand. Each folder keeps a file of its decisions and progress, which your AI updates as it works, so the next conversation starts where the last one stopped.
  • Nothing runs unseen. Anything set to run on its own, like a scheduled email or a nightly update, is listed with when it runs and how to stop it.

Large companies already run this way: one home for each fact, written rules read before the work starts, a record of every change. AI can read those rules and work from them.

When Expert opens, it teaches you to build this for your business: a full course on setting up the folders and rules, from your first folder to all of them working together, Nick's group coaching while you build, and a community of people building theirs. It includes everything in Pro.

7Sources

For the owner: decidePreviousNextAll charts