INSTIG8.

An AI‑first business runs on folders.

Today's job, 16 October 2026

Marketing (knowing which campaign worked), residential plumbing and HVAC, 11 to 50 people

The festival that “did nothing”

A plumbing and HVAC company is hiring someone to track which local campaigns work. Here is how that tally goes wrong, what went wrong for others who automated it, and a build that holds up.

What goes wrong today:
Festival names sit on a clipboard. A $1,200 repair goes elsewhere.
Who it runs on:
The owner who signs off the marketing budget. Which campaigns are worth another dollar, judged on booked jobs and their value, not on sign-ups.
Read today's jobEvery job so far

Plain files an AI reads: what each job is for, how it's done, and what it runs on. Every system here shows its folders square by square, with the prompt that builds it in your business.

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Today: the Build it prompt on every system, and the full folders for three of them through the Claude Code plugin.

RevOps

outreach/signals/

Watches where buyers say what they need, and collects them into one list. It writes to no one.

  • CLAUDE.md
  • CONTEXT.md
  • stages/
  • _config/
  • AUTOMATION.md
  • PROGRESS.md

Take the outreach system's folders, free.

All nine folders behind it, the same set Pro members load into Claude Code: every step, every prompt, an example setup for each. Leave your email and the download starts.

One zip, under 300 KB. Open the folder in Claude Code and start with README.md.

The latest system. System 6, 17 October 2026

Tag, pause and count the orders AI agents place

Since 28 September, the platform this example store runs on lets an AI agent in a shopper's browser place orders in its checkout, with no switch on the store's side. Here is how a store doing $1 million to $10 million a year lets software tag, pause and count those orders. The owner writes the rule for which ones a person reads.

See the system

Every system here is one part of a business, mapped as an 8: eight pieces of work around the person whose judgment they depend on, redrawn for AI. This is the latest. New ones are added as they're made.

No one holds the middle square yet?

Every system here runs on one person's judgment: the role in its middle square, with the expertise and the fundamentals that role needs. If no one in your business holds it yet, the first step is the expertise, not the build. Konstellation, Nick's advisory firm, judges one of your jobs with you, free: what it costs today, the verdict, the bill and who owns it.

Get the verdict on one job

Each system shows one thing a business like yours can now do, who does each part, and what it costs to run. Get the next one by email.

How to read the map

Every square is one piece of work, named the same whoever does it: your sales lead, a tool, a machine, or nobody. Eight of them sit around the person whose judgment they depend on. That is one domain, and it is the map of today: who does each piece, where nobody does, and so where AI goes first.

Read the map square by square

Every system so far

Each one is one part of a business, mapped as an 8. New ones are added as they're made.

  1. 6Agent sales. 17 October 2026Tag, pause and count the orders AI agents placeSee the system
  2. 5Paid search. 16 October 2026A weekly check on the searches, ads and pages Google picksSee the system
  3. 4AI visibility. 15 October 2026A monthly AI-visibility report for every clientSee the system

See every system

The job of the day

One piece of recurring work at one real business, judged for what a machine should take and what stays with a person.

Marketing (knowing which campaign worked), residential plumbing and HVAC, 11 to 50 peopleThe festival that “did nothing”A plumbing and HVAC company is hiring someone to track which local campaigns work. Here is how that tally goes wrong, what went wrong for others who automated it, and a build that holds up.Read the jobMarketing (the first conversation with a prospect), members' fitness clubs, 51 to 200 peopleThe question that waited until lunchA members' training club is hiring a part-time manager to answer its social media messages. Here is how a prospect's question goes cold, what went wrong for others who automated the replies, and a build that holds up.Read the jobWinning work (repeat and referral sales), home remodeling, 51 to 200 peopleThe “call me in spring” nobody calledA family-owned home remodeler is hiring someone to call past customers for repeat work. Here is how a promised callback slips away, what went wrong for others who automated the calls, and a build that holds up.Read the jobSales (following up after the estimate), home services (heating, cooling, plumbing and electrical), about 30 peopleThe $4,200 estimate that got one voicemailA heating, cooling, plumbing and electrical company is hiring someone to run follow-up on estimates that didn't close. Here is how a quoted job slips to a competitor, what went wrong for others who automated the follow-up, and a build that holds up.Read the jobCustomer onboarding (contract to go-live), software for real estate agents, over 60 people, fully remoteThe 30-day launch that took 52A real estate software company is hiring someone to take each new customer from signed contract to a live website. Here is how that chase goes wrong, what went wrong for others who automated it, and a build that holds up.Read the jobRevenue cycle (provider credentialing), oral and maxillofacial surgery, a network of at least 7 surgeons in 5 statesThe certificate that expired in the fileAn oral surgery network moving into new states is hiring someone to keep every surgeon enrolled with every payer. Here is how that paperwork goes wrong, what went wrong for other practices, and a build that holds up.Read the jobHR (hiring to first paycheck), healthcare, a small hospital with one HR personThe same nurse, typed nine timesA small hospital's only HR person types each new hire's details by hand into every system that needs them. Here is how that goes wrong, what went wrong for others, and a build that holds up.Read the jobPeople (recruiting), mental-health practice support, about 100 to 150 employees supporting 30+ locations in seven statesShe took another offer while we emailedA company that runs the office side of mental-health practices is hiring someone to read applications and book interviews. Here is how that hiring week goes wrong, what went wrong for others who automated the screening, and a build that holds up.Read the jobFinance (bills to pay), bookkeeping for property businesses, an office of 4 bookkeepers serving 10 businessesThe plumber's bill that came twiceA four-bookkeeper office keys about 200 vendor bills a week into QuickBooks for the property businesses it serves. Here is how that typing goes wrong, what went wrong for others who automated it, and a build that holds up.Read the jobFinance and operations (payroll), med spas, about 50 studios and 201 to 500 employeesThe missed lunch nobody asked aboutA med-spa chain with about 50 studios is hiring someone to catch timecard mistakes before every payroll run. Here is how that check goes wrong, what went wrong for others who automated timekeeping, and a build that holds up.Read the jobOperations, mobile truck and trailer repair, 51 to 100 people (outside estimates)The part was not on the truckA mobile truck and trailer repair company is hiring a dispatcher for a desk that never closes. Here is how a breakdown call goes wrong, what went wrong for others who automated dispatch, and a build that holds up.Read the jobOperations, wholesale distribution (specialty wood products), about 20 to 200 peopleThirty sheets promised, eighteen on the shelfA specialty wood-products distributor is hiring its first purchasing lead, after years of the sales manager doing it on the side. Here is how reordering goes wrong, what went wrong for others who automated it, and a build that holds up.Read the jobWinning work (estimating and bidding), construction contracting, 10 to 500 peopleBid day, one quote and a guessContractors that bid for their work are hiring people just to chase subcontractor quotes. Here is how a bid goes wrong, what went wrong for others who sent invitations at scale, and a build that holds up.Read the jobSales, industry not stated, size not stated (5,000+ quotes a year)The 12% nobody can explainA company that sends more than 5,000 sales quotes a year prices them in spreadsheets and approves them in a team chat. Here is how a quote stalls, what went wrong for others who automated the approvals, and a build that holds up.Read the jobCustomer success, B2B software, about 40 mid-market accounts (company size not stated)The review the exec never heardA customer success team at a B2B software company stopped its quarterly business reviews, and its renewals went up. Here is how a review goes wrong, what went wrong for others who automated the account update, and a build that holds up.Read the jobMarketing, car washes, 25 locationsA cracked mirror, answered two days lateA car wash chain with 25 locations gets about 300 reviews a month and reads them by hand every morning. Here is how a reply comes too late, what went wrong for others who automated review replies, and a build that holds up.Read the jobSales, industry not stated, a 10-rep sales team (company size not stated)Two calls behind by noonA sales team lead with 10 reps says logging calls eats at least 30% of every rep's day. Here is how that logging goes wrong, what went wrong for others who automated it, and a build that holds up.Read the jobSales (client intake), legal services, size not statedShe booked the firm that texted firstA law firm's paralegal spends two hours a day phoning back people who filled in the web form. Here is how that callback goes wrong, what went wrong for others who automated it, and a build that holds up.Read the jobSales, home services, 10 to 50 peopleShe booked someone else by 8:14A 12-person HVAC company's office manager spends half her day calling back leads. Here is how that callback goes wrong, what went wrong for others who automated it, and a build that holds up.Read the job

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Each system shows one thing a business like yours can now do, who does each part, and what it costs to run. Get the next one by email.